Jeremiah swears that when he holds a bottle of Mountain Dew up to his mirror, the reflected words "Drink Me" can be seen in the Mountain Dew logo. Jeremiah believes that the marketers at Mountain Dew have engaged in ________.

Jeremiah swears that when he holds a bottle of Mountain Dew up to his mirror, the reflected words "Drink Me" can be seen in the Mountain Dew logo. Jeremiah believes that the marketers at Mountain Dew have engaged in ________.



a. selective exposure
b. subliminal perception
c. stimulus generalization
d. selective distortion


Answer: b. subliminal perception


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