Marketing MCQ Conducting Marketing Research and Forecasting Demand Marketers are increasing being held accountable for their ________ and must be able to justify marketing expenditures to senior management.

Marketers are increasing being held accountable for their ________ and must be able to justify marketing expenditures to senior management.

a. product quotas
b. employees
c. own training
d. investments
e. personal character traits

Answer: d

Marketing MCQ