Marketers should draw definite conclusions in their advertising messages when:
A. the audience is highly educated.
B. the product or service is highly personal or emotionally involving so that the audience does not have the time to draw a conclusion.
C. immediate action is an objective, and the audience does not have the time or opportunity to draw a conclusion.
D. the marketer wants to increase the audiences' involvement in the message.
E. the message is simple and likely to be easily understood by the audience.
Answer: C
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