The headline for the Dodge Caravan ad reads, "What idiot coined the phrase 'stay-at-home-mom'?" The only other information in the ad is directions on where to call to find the nearest Dodge dealer. This ad is:
A. an example of a fear appeal.
B. designed to let the target audience draw its own conclusions.
C. an example of a refutational appeal.
D. designed to express a two-sided message.
E. effective no matter what the context of the ad medium.
Answer: B