Marketing refers to
a. the process of identifying target market segments for a product or service and using selling tactics to reach them.
b. the activity involved in getting a product or service from the manufacturer to ultimate consumers and organizational buyers.
c. the production of products or services that will generate the highest return on investment.
d. the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
e. the strategies used in the advertising and promotion of products and services to customers around the globe.
Answer: d. the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.