Micromarketing means essentially:
a. targeting several target markets with different products in each of them
b. when everyone might be considered a potential user of the firm's product
c. an extreme form of segmentation where a marketer can tailor their offerings to individual customers
d. targeting all buyers in a selected segment of the market
e. concentrated marketing by selecting a single primary target market and focusing all of the firm's energies on providing a product to fit that market's needs
Answer: c. an extreme form of segmentation where a marketer can tailor their offerings to individual customers