Morton Foods has decided to introduce a new line of turkey products to the American consumer. Turkey steaks resemble beefsteak in taste but are made from turkey meat, and are leaner and healthier for a variety of reasons. However, the company is concerned that the product will not be accepted in America. If Morton Foods follows a strategy of _____, they are more likely to have a successful introduction of the new product.
A. unplanned change
B. cultural adiaphora
C. cultural syncopation
D. cultural congruence
E. continuous change
Answer: D. cultural congruence