Most advertising messages are made up of two types of elements:
a. functional and persuasional.
b. expository and persuasional.
c. informational and persuasional.
d. informational and creative.
e. creative and expository.
Answer: c
Most advertising messages are made up of two types of elements:
a. functional and persuasional.
b. expository and persuasional.
c. informational and persuasional.
d. informational and creative.
e. creative and expository.
Answer: c