Most B2B buying situations can be categorized into three types: new buys, straight rebuys, and:
a. capital buys
b. strategic buys
c. standard rebuys
d. modified rebuys
e. repeat buys
Answer: d. modified rebuys
Most B2B buying situations can be categorized into three types: new buys, straight rebuys, and:
a. capital buys
b. strategic buys
c. standard rebuys
d. modified rebuys
e. repeat buys
Answer: d. modified rebuys