Ned is planning to buy a new computer. He studied the contents of an ad describing the superiority of Dell computers and scrutinized how the advertising message argued in favor of Dell's superiority. According to the Elaboration Likelihood Model (ELM), Ned is engaging in what type of message processing?
A. Support arguing
B. Central processing
C. Peripheral processing
D. Source bolstering
E. Comparative analysis
Answer: B