The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route. Under the central route to persuasion, a message recipient is viewed as:
A. lacking the motivation to process a message.
B. having a low level of involvement and relying on imagery processing.
C. a very active and involved participant in the communications process.
D. having low ability to attend to and comprehend a message.
E. unlikely to engage in detailed cognitive processing.
Answer: C