______ refers to how consumers perceive themselves in terms of attitudes, perceptions, beliefs, and self-evaluations.
a. Subliminal perception
b. Self-concept
c. Culture
d. Self-actualization
b. Self-concept
Answer: or self-perception
______ refers to how consumers perceive themselves in terms of attitudes, perceptions, beliefs, and self-evaluations.
a. Subliminal perception
b. Self-concept
c. Culture
d. Self-actualization
b. Self-concept
Answer: or self-perception