__ refers to a sales promotion where the manufacturer and the retailer share the cost.

__ refers to a sales promotion where the manufacturer and the retailer share the cost.

__ refers to a sales promotion where the manufacturer and the retailer share the cost.



A.
A merchandising allowance
B.
A​ point-of-purchase (POP) display
C.
A frequency program
D.
​Co-op advertising
E.
A trade promotion


Answer: Co-op advertising


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