______ segmentation is the process of grouping customers into market segments according to the value they seek from the product.
a. Benefit
b. Demographic
c. Usage-rate
d. Geographic
Answer: a. Benefit
______ segmentation is the process of grouping customers into market segments according to the value they seek from the product.
a. Benefit
b. Demographic
c. Usage-rate
d. Geographic
Answer: a. Benefit