______ segmentation groups its market into a series of stages determined by a combination of age, marital status, and the presence or absence of children.
a. Family life cycle
b. Gender
c. Ethnic
d. Psychographic
Answer: a. Family life cycle
______ segmentation groups its market into a series of stages determined by a combination of age, marital status, and the presence or absence of children.
a. Family life cycle
b. Gender
c. Ethnic
d. Psychographic
Answer: a. Family life cycle