Spalding ran an advertisement promoting its Top Flight golf balls as the brand that is the most durable and goes the farthest. This ad campaign attempted to influence consumers' attitudes by:
A. increasing or changing the strength or belief rating of the brand on an important attribute.
B. changing consumers' perceptions of the importance or value of an attribute.
C. adding a new attribute to the attitude formation process.
D. ignoring the competition.
E. avoiding any direct effect on consumers' attitudes.
Answer: A