Syndicated data is considered to be:
a. scanner data often utilized within qualitative research
b. internal primary data generally available for free from various commercial research firms or online on the internet
c. scanner data used in quantitative research
d. external secondary data generally available for a fee from commercial research firms
e. primary data originated by the firm, such as those directly from focus groups, or from one-to-one interviews
Answer: d. external secondary data generally available for a fee from commercial research firms