A modified rebuy is highlighted by which one of these?
a. he buyer has not previously purchased like products before, but has decided to make some minor specification changes to their current anticipated purchase
b. whenever the buyer or buyer organization simply buys additional units of products that have been previously purchased
c. the buyer purchases a product not previously secured
d. the buyer has purchased similar products in the past, however, has decided to make some specification changes
e. the buying organization makes subtle changes to their intended future purchases
Answer: d. the buyer has purchased similar products in the past, however, has decided to make some specification changes
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Marketing
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