The ________ classifies a strategic business unit on the basis of its relative market share and market growth rate.

The ________ classifies a strategic business unit on the basis of its relative market share and market growth rate.

The ________ classifies a strategic business unit on the basis of its relative market share and market growth rate.



a. market attractiveness
b. innovation matrix
c. portfolio matrix
d. market attractiveness


Answer: c. portfolio matrix


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