The five step consumer decision process is best described as:
a. information search, alternative evaluation, need recognition, purchase, post purchase
b. performance risk, motives, needs, self actualization, evaluation
c. need recognition, information search, alternative evaluation, purchase, post purchase
d. limited problem solving, extended problem solving, impulse buying, habitual decision making, customer rebuy
e. need recognition, alternative evaluation, information search, pre purchase, purchase
Answer: c. need recognition, information search, alternative evaluation, purchase, post purchase