PRIZM stands for _______; and is a type of ________ segmentation:
a. potential rating index by zip market; geodemographic
b. preferred ranking inventory within zonal marketing factors; behavioral
c. preferred relational inclusion within zonal modes; psychographic
d. policies of relationship inventory within zonal modes; demographic
e. purchasing of rational insourcing within zonal methodologies; cultural
Answer: a. potential rating index by zip market; geodemographic
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