The _____ model involves selective learning, whereby the consumer seeks information that supports the purchase choices made and avoids information that would raise doubts about the decision.

The _____ model involves selective learning, whereby the consumer seeks information that supports the purchase choices made and avoids information that would raise doubts about the decision.

The _____ model involves selective learning, whereby the consumer seeks information that supports the purchase choices made and avoids information that would raise doubts about the decision.



A. standard learning
B. dissonance/attribution
C. low-involvement
D. cognitive response
E. 5-Ws


Answer: B


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