The order characteristic refers to relative size or magnitude. Which of the following questionnaire items reflects the order characteristic?
a. Do you recall seeing a Brand X for dish detergent in the past week?
b. Check all of the brands you would consider purchasing.
c. What is your age?
d. Indicate whether you are male or female.
e. Please rank each of the following brands in terms of your preference.
Answer: e. Please rank each of the following brands in terms of your preference.