The owner of Fiori Flower and Gift Shop has noticed a gradual decline in its number of customers over the last three years. The owner suspects that many of its regular customers are now buying flowers at the newly opened Kroger supermarket. It would be appropriate for the owner to institute _____ marketing.
A. Guerrilla
B. Flanking-movement
C. Vertical integration
D. Defensive
E. Offensive
Answer: D. Defensive