The primary purpose of a marketing metric is to

The primary purpose of a marketing metric is to



a. forecast potential product/service opportunities over a period of five years.
b. assign qualitative values to quantitative data.
c. measure the quantitative value of a marketing activity.
d. allow the sharing of information across product lines.
e. provide a numerically precise measurement of management judgment for an industry's growth.


Answer: c. measure the quantitative value of a marketing activity.


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