The tendency of a commercial to lose its effectiveness when it is seen repeatedly by viewers is known as:
A. repetition.
B. the qualitative effect.
C. wearout.
D. commercial reactance.
E. frequency overexposure.
Answer: C
The tendency of a commercial to lose its effectiveness when it is seen repeatedly by viewers is known as:
A. repetition.
B. the qualitative effect.
C. wearout.
D. commercial reactance.
E. frequency overexposure.
Answer: C