A potential problem of using advertising with a strong fear appeal message to try to discourage drug abuse by teenagers is that:
A. there is no appropriate medium.
B. fear appeals never work with teenagers.
C. a message with a high level of fear may have inhibiting effects and be tuned out by teenagers.
D. the high fear message may not work among teenagers who are low in self-confidence and want to avoid the issue.
E. parents may be offended if the message is perceived as too frightening.
Answer: C
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Marketing
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