The various means of segmenting a market consist of only these five methods:
a. demographic, psychological, geodemographic, structural, targeting
b. benefits, psychographic, geographic, behavioral, demographic
c. effectiveness, infrastructure, efficiency, geodemographic, cultural distance factors
d. segmentation, targeting, positioning, cultural dimensions, behavioral
e. demographic, psychological, geodemographic, positioning, gender
Answer: b. benefits, psychographic, geographic, behavioral, demographic