What are the actual or perceived types of risks associated with purchase decisions?
a. awareness, cognition, multi-attribute, pre purchase, and purchase
b. performance, financial, social, psychological, and physiological
c. customer loyalty, undesirable consumer behavior, pre purchase, and purchase
d. internal locus of control, external locus of control, behavioral, and perception
e. social, psychological, financial, and sociocultural
Answer: b. performance, financial, social, psychological, and physiological