To fulfill the ________ criterion of a segmentation scheme, a firm must be able to reach members of target markets with customized marketing mixes.
a. measurability
b. identifiability
c. substantiality
d. accessibility
Answer: d. accessibility
To fulfill the ________ criterion of a segmentation scheme, a firm must be able to reach members of target markets with customized marketing mixes.
a. measurability
b. identifiability
c. substantiality
d. accessibility
Answer: d. accessibility