What does the click-through rate measure?
A.
The difference between the price a product is purchased for and its actual cost
B.
The cost charged to firms when a visitor visits a website
C.
The amount of time a Web page visitor stayed on a specific site
D.
The percentage of users who clicked on the ad to be redirected to another Web page
E.
How often a visitor to a site makes a purchase
Answer: The percentage of users who clicked on the ad to be redirected to another Web page