What is the overall goal of effective corporate branding?
a.
To clearly tie the brand name and brand mark with the organization.
b.
To associate the organization with one or more philanthropic causes.
c.
To sell more product to members of the supply chain.
d.
To position the product relative to competing products.
e.
To build and enhance the organization's reputation.
Answer: e.
To build and enhance the organization's reputation.