Branding strategy involves much more than developing a clever brand name or brand mark. To be truly effective, a brand should succinctly capture the total offering in a way that:
a.
clearly distinguishes it from competiting offerings.
b.
utilizes at least 5 brand attributes.
c.
answers a question in the customer's mind.
d.
clearly ties the brand name together with the brand mark.
e.
associates the brand with a customer emotion such as happiness or love.
Answer: c.
answers a question in the customer's mind.