What type of message structure should a marketer use if immediate behavior is not an objective of the advertiser and repeated exposure will give the target audience opportunity to draw their own conclusions?

What type of message structure should a marketer use if immediate behavior is not an objective of the advertiser and repeated exposure will give the target audience opportunity to draw their own conclusions?



A. An open-ended message
B. A close-ended message
C. A primacy message
D. A refutational appeal
E. A fear appeal


Answer: A


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