Marketing MCQ Marketing Research Chapter 12 What would be the appropriate central tendency measure for a nominal scale question such as "What is your religion (check the box that applies)?"

What would be the appropriate central tendency measure for a nominal scale question such as "What is your religion (check the box that applies)?"

Marketing Research Chapter 12

What would be the appropriate central tendency measure for a nominal scale question such as "What is your religion (check the box that applies)?"

a. percentage distribution
b. Median
c. Mean
d. Range
e. Mode

Answer: e. Mode

Marketing MCQ

What would be the appropriate central tendency measure for a nominal scale question such as "What is your religion (check the box that applies)?"

What would be the appropriate central tendency measure for a nominal scale question such as "What is your religion (check the box that applies)?"

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