Marketing MCQ Marketing Principles Chapter 6 When buying frequently purchased, low-cost goods and services that require little search and decision time, consumers are most likely to exhibit:

When buying frequently purchased, low-cost goods and services that require little search and decision time, consumers are most likely to exhibit:

Marketing Principles Chapter 6

When buying frequently purchased, low-cost goods and services that require little search and decision time, consumers are most likely to exhibit:

a. routine response behavior.
b. extensive decision making.
c. extensive decision making.
d. fully planned decision making.

Answer: a. routine response behavior.

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