When Sarah opened her savings and checking accounts at First National Bank of Chicago, she was given a brochure entitled "How to Lose Wait" that gave her advice on how to avoid delays at the bank and listed her branch's busiest and slowest times. By giving Sarah the "How to Lose Wait" brochure, First National Bank of Chicago is ________ to match service promises with delivery.
A. Offering a service guarantee
B. Leveraging social media
C. Managing customer education
D. Managing horizontal communications
E. Using viral marketing
Answer: C. Managing customer education