Marketing MCQ Marketing Chapter 11 Which mass communication strategy is used to create a positive public image of an organization and its associated products, or minimize a negative image?

Which mass communication strategy is used to create a positive public image of an organization and its associated products, or minimize a negative image?

Marketing Chapter 11

Which mass communication strategy is used to create a positive public image of an organization and its associated products, or minimize a negative image?

A.
Public relations
B.
Advertising
C.
Sales promotion
D.
Personal selling
E.
Direct marketing

Answer: Public relations

Marketing MCQ

Which mass communication strategy is used to create a positive public image of an organization and its associated​ products, or minimize a negative​ image?

Which mass communication strategy is used to create a positive public image of an organization and its associated​ products, or minimize a negative​ image?

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Which mass communication strategy is used to create a positive public image of an organization and its associated products, or minimize a negative image?

Which mass communication strategy is used to create a positive public image of an organization and its associated products, or minimize a negative image?