Which of the following best defines mass communication?
a. It is the paid-for communication between two people in an attempt to influence each other.
b. It is the direct, face-to-face communication that enables the other person to respond immediately.
c. It is the immediate response of the public to a marketer's message.
d. It is the communication of a concept or message to large audiences.
Answer: d. It is the communication of a concept or message to large audiences.