Which of the following best defines a target market?
a. It is a group of people who buy products from the same brand rather than other suppliers.
b. It is a group of people for which a firm designs and maintains a marketing mix intended to meet the needs of that group.
c. It is a group of people who are early customers of a given product or technology and provide feedback that the firm can implement.
d. It is the final group of people who are the users of goods or services.
Answer: b. It is a group of people for which a firm designs and maintains a marketing mix intended to meet the needs of that group.