Which of the following is an important consideration that buyers should keep in mind if they are searching for the lowest price on a product?
A) Transactional buying does not lead to relationships with the seller.
B) Features and benefits are not always related to price.
C) Lower prices may also mean lower costs.
D) The highest quality can never be obtained at the lowest price.
E) Paying too much is worse than paying too little.
Answer: D) The highest quality can never be obtained at the lowest price.