Which of the following is a method of demand forecasting that is particularly suitable for international marketers?
A. Probabilistic forecasting
B. Analogy
C. Simulation
D. Extrapolation
E. Scenario building
Answer: B. Analogy
Which of the following is a method of demand forecasting that is particularly suitable for international marketers?
A. Probabilistic forecasting
B. Analogy
C. Simulation
D. Extrapolation
E. Scenario building
Answer: B. Analogy