Which of the following IS NOT an example of mass customization?
a.
A college creates a custom degree program to match your unique needs.
b.
A customer orders a custom teddy bear from Build-A-BearWorkshop.com.
c.
Dell offers fully customized computers based on your needed configuration.
d.
A bank employee logs into the e-procurement system to browse a fully customized catalog of office supplies.
e.
You order a customized vase of flowers from 1-800-Flowers.com.
Answer: a.
A college creates a custom degree program to match your unique needs.