Which of the following is a sound marketing objective?
a. To increase sales of Nutty Chunk bars from $1 million to $2 million.
b. By December 31, 2012, to increase sales of Nutty Chunk bars by 5 percent over 2011 sales of $25 million.
c. Between January 1, 2012 and December 31, 2012, to increase sales of Nutty Chunk bars from $1 million to $100 million.
d. To make the best darn Nutty Chunk bars possible.
Answer: b. By December 31, 2012, to increase sales of Nutty Chunk bars by 5 percent over 2011 sales of $25 million.