In the portfolio matrix, a business unit that generates more cash than it needs to maintain its market share is called a _________.
a. star
b. question mark
c. question mark
d. cash cow
Answer: d. cash cow
In the portfolio matrix, a business unit that generates more cash than it needs to maintain its market share is called a _________.
a. star
b. question mark
c. question mark
d. cash cow
Answer: d. cash cow