Which of the following is true of adaptation in international marketing?
A. Willingness to adapt is a crucial attitude in international marketing.
B. Adaptation requires business executives to forsake their ways and change to local customs.
C. Mere tolerance of alien cultures is sufficient in international marketing.
D. Open tolerance is considered to be an unnecessary concession to foreign cultures.
E. Empathy for foreign cultures may lead to cultural discord.
Answer: Willingness to adapt is a crucial attitude in international marketing.