Which of the following mistakes committed by firms leads to inefficiency, lack of consumer acceptance, and sometimes even corporate failure?
a.
Overbudgeting the overhead costs in international markets
b.
Transferring knowledge around the globe
c.
Lengthening product life cycles in other countries
d.
Believing that international customers are just like the ones the firm deals with at home
Answer: d.
Believing that international customers are just like the ones the firm deals with at home