Marketing MCQ Marketing Chapter 12 When a firm uses an existing brand name as part of a brand name for a new product, this is called ___________ branding.

When a firm uses an existing brand name as part of a brand name for a new product, this is called ___________ branding.

Marketing Chapter 12

When a firm uses an existing brand name as part of a brand name for a new product, this is called ___________ branding.

a. brand-extension
b. licensed
c. family
d. individual
e. new-product

Answer: a

Marketing MCQ

When a firm uses an existing brand name as part of a brand name for a new product, this is called ___________ branding.

When a firm uses an existing brand name as part of a brand name for a new product, this is called ___________ branding.

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