Which of the following statements about the emergence of organizational structures to support globalization effort is true?
a.
The matrix organization structure of global companies is focused on customers.
b.
Global product managers develop short-term strategies for product categories.
c.
Due to the intricate nature of global marketing, all marketers use the country-by-country approach.
d.
Global product managers develop strategies for product categories using the country-by-country approach.
Answer: A