Why are marketers extending national account management programs across countries typically for the most important customers?
a.
To deal with the globalization of customers
b.
To maintain a product portfolio that includes only local/regional brands
c.
To serve and give importance to customers of a particular region than to the others
d.
To allow local managers control over their marketing budgets so that they can respond exclusively to local customer needs
Answer: A
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Strategic Planning
- Delphi studies:
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- Translation-re translation approach is _____.
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- ____ requires categories used in questionnaires to be comparatively structured.
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- Which of the following is true about unstructured questions?
- Which of the following is true about structured questions?
- Surveys are usually conducted _____.
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- The intent of gathering qualitative data is to:
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- Which of the following research techniques is most valuable for the researcher who is totally unfamiliar with a market or market situation, and can be quickly achieved through participation in a trade mission?
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